Motorcycle safety is something our readers should all be interested in but many of you won’t even know about one of the organisations working tirelessly in the background to improve things for us.
The Motorcycle Industry Association (MCIA) are based in Coventry and work alongside manufacturers, safety groups, importers and the Government to raise awareness, grow the market and keep us as safe as possible whilst on two wheels. They also run Motorcycle Live and promote the use of off road motorcycling.
One of the ladies who has devoted the last decade to motorcycle safety is Karen Cole, Director of Training for the Motorcycle Industry Association (MCIA). Earlier this year keen rider, Karen was presented with two awards, one for ‘services to rider and safety training’, and the other for ‘outstanding achievement in motorcycle safety’. It looks like Karen may be on for a hat-trick though, she’s just been shortlisted for a national award in recognition of her work on motorcycle safety. Karen will find out if her team has won an Institute of the Motor Industry (IMI) ‘IMI Specialist Centre of the Year 2015’ award on October 22nd.
This latest nomination recognises Karen’s work in setting up an IMI Approved centre in 2013, creating a framework to encourage and signpost high quality motorcycle training, known as the Motorcycle Industry Accreditation Centre (MCIAC). This is a first for any EU country and is the latest measure to improve the long term safety of motorcyclists, initiated by Karen in her role for the MCIA.
There are few individuals in the motorcycle industry with access to such a large network of road safety and legislative influencers. Karen regularly collaborates with the Department for Transport, the National Police Chiefs’ Council, Transport for London, the Driver and Vehicle Standards Agency (DVSA), IAM, Institute of the Motor Industry, motorcycle training providers, road safety officers, plus road safety groups and project teams. Her work also involves facilitating relationships and helping other people to achieve their road safety and training goals. First and foremost though Karen is a rider, which means she understands what motivates motorcyclists. This gives her an invaluable perspective.
Karen puts her own success down to surrounding herself with the right people:
“I lead a team of motorcyclists, who are all passionate about improving motorcycle safety and training, who share in any awards I may or may not win. I couldn’t do it without them”.