It’s that time of year again folks – Ride to Work Week is 15-21 June 2015
Now in its 24th year, International Ride to Work Day kick starts Ride to Work Week, Monday 15th – Sunday 21st June 2015. It’s the time when motorcycle and scooter riders across the nation take to the roads to celebrate our chosen mode of travel and when we ask leisure riders to use their bikes to commute too. It’s also the time when riders are encouraged to promote the benefits of commuting by motorbike to non-riders and to show other commuters what they are missing and just how easy and convenient powered two wheel travel is.
The big factor mentioned by all riders is the time saved. Congestion is increasing journey times and is set to get worse*, so commuting can take up a sizeable chunk of our life. If we can shave off some time at both ends of the working day we’re helping achieve that work-life balance we’re all striving for. We need to get that message across to our fellow commuters who have not yet given motorcycling a go. There are around 30 million car commuters out there, facing greater congestion and parking problems, so let’s target them during Ride to Work Week and see how many we can convert.
A study by Transport and Mobility Leuven modelled the traffic for one of the most congested roads in Europe. It found that when 10% of drivers swapped to a powered two wheeler (PTW), congestion was reduced for all road users by 40%. When 25% of drivers swapped, then congestion was eliminated altogether.
We need to use this research to sell the message of PTW riding as a sensible option to the wider non-riding community. Spread the message about why you ride and encourage people to take a CBT for Ride to Work Week. For information about learning to ride point them to www.GetOn.co.uk or introduce them to your local dealer or training school, maybe all they need is a gentle push in the right direction this June.
The more people who ride the more it benefits the whole motorcycling community. Ride to Work Week has enjoyed terrific support over the years, from all of the major manufacturers, dealers and other Motorcycle Industry Association (MCIA) members, who have organised public events, such as ‘biker breakfasts’; after work barbeques; bike servicing and merchandising discounts and much more. They have promoted the campaign in the consumer press and across social media and have looked for new ways each year to engage with the general non-riding public, to change opinion and instil positive attitudes to commuting by motorcycle and scooter.
Ride to Work during the week:
Take a non-rider as a pillion:
Encourage interested new riders to take a CBT:
Go to an organised event, or create one yourself:
Facebook and Tweet, get as many people as you can to join the #commutehappy community this June.
And finally, spread the word:
Tell non-riders about your commute and how enjoyable it is. What other mode of transport gets the response of “I really enjoyed the ride to work today, I even took the longer route in.” We know the benefits, it’s time to come together and promote it hard to stressed commuters everywhere.
Ride to Work Week aims to bring together the whole motorcycling community and you can contact the team for help or to discuss any ideas you may have. Email email@example.com or call Shirley on 07780 990603
*CBI predicts congestion will increase by another 50% within a generation and the TomTom United Kingdom Traffic Survey 2014 also recorded increased congestion in most of the busiest cities in the country.